Tag Archive for Kindle

What Publishing Can Learn, Part II

I can hear you groaning already. “Oprah? Really?” Yes, really. “Hasn’t that already been done to death?” No. In fact, there’s an awful lot left to say about Oprah and books.

I won’t get into the debate over whether Oprah’s killing (or has already killed) literature. I deal with that issue at length in The Late Age of Print, the book, and so I’ll leave that strand of the argument for there. Instead, I want to reflect here on what Oprah might tell us about the teaching of literature on the one hand, and about the form of books on the other.

Over the years I’ve pored over dozens of transcripts from The Oprah Winfrey Show — mostly those featuring Oprah’s Book Club. What’s impressed me time and again is how willing Oprah and her producers seem to be to meet readers — and, indeed, non-readers — wherever they are educationally and to usher them into the world of letters.

For example, one episode I looked at featured Oprah traipsing around a big-box bookstore, commenting on all the different books and amenities. I wish she’d also visited an independent bookstore or a public library, but even so the visit was telling. Most people — but especially English teachers — presume that literary instruction begins, well, in the literary classroom, with literary concerns. But what Oprah shows us is that there’s a prior element missing from most formal literary instruction, namely, dedicated lessons in where and how best to acquire books. In fact, I received an email from Oprah’s Book Club just the other day giving me tips on how to shop for books in a recession. Used books and second-hand bookstores figured prominently. Did your literature teachers ever consider offering advice like this?

Those who are already Terrarium well ensconced in the world of letters easily forget how intimidating their world can be for outsiders looking in. If you want to excite people about books and reading, take the time to show them in, and don’t belittle them for not already knowing the way.

My second vignette happened last October, when Oprah decided to endorse Amazon.com’s e-reader, Kindle. She effused about its portability and ease of use, and delighted in the speed with which she could acquire e-titles wirelessly. No big surprises there; that’s pretty much the standard story with Kindle. What did surprise me, however, was the utter exuberance one of the device’s more seemingly banal features seemed to inspire in Oprah and her studio audience. That feature was Kindle’s built-in dictionary.

Their exuberance ought to be telling us something. And that “something” is all about people’s implicit dissatisfaction with the form of print-on-paper books. We live in a time of rising expectations in terms of ease of access to information. If I’m trolling the web and encounter a word I don’t know, I can have multiple, highly-reliable definitions delivered to me within seconds. But if I’m reading a paper book and run across, say, “sybarite,” I have to stop reading, get up, walk across the room, and hope my dictionary contains the entry. So why don’t publishers begin including glossaries and other such readerly amenities in their books as standard features, to save people the trouble?

Maybe this suggestion sounds far-fetched. Yet it’s no more far-fetched than breaking books up into chapters, or including tables of contents, page numbers, indexes, and so forth. Indeed, it’s easy to forget that the “standard” formal attributes of books haven’t always existed. Every last one of them had to be invented, and each was invented in response to historically specific needs. (Check out some of the images of early printed books in Walter Ong’s Orality and Literacy to see what I mean.) Perhaps it’s time, then, to revisit the form of the printed book and to re-engineer it for a 21st century media context.

Who knew a television talk show host could tell us so much about a medium that’s supposedly being killed by…television?

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The "Not Enough Pirates" Hypothesis

Yesterday I ran across this intriguing post on The Guardian Technology Blog, about e-books and book piracy.  There, author Bobbie Johnson advances a provocative, and perhaps counter-intuitive, claim.  E-books have yet to really take off, he argues, because printed books haven’t been subjected to a level of online piracy sufficient to inculcate a digital disposition in book readers.  The analogy Johnson draws is to the music industry, where peer-to-peer file sharing helped to promote a system in which music would no longer be tied to a specific — and specifically analog — medium.

I don’t dispute Johnson’s assertion about digital music.  But on the matter of e-books and printed book piracy, I must respectfully disagree.  As I demonstrate in my book The Late Age of Print, especially in the chapters on e-books and Harry Potter, printed books have been going digital and coursing through file-trading circuits for years now.  Probably the biggest racket is in printed student textbooks, which, because of their egregious (captive audience) price, have ended up on any number of fly-by-night bit-torrent sites, such as Textbook Torrents, Rapidshare Textbooks, and others.  Here’s a link to good article from The Chronicle of Higher Edcuation about the former — now defunct — site, if you want to know more.

Popular printed books like Harry Potter also have been photographed or scanned and posted online.  This is exactly what happened when the final installment of the series, Harry Potter and the Deathly Hallows, was released in July 2007.  Images of pages began appearing on file-trading sites like Photobucket and The Pirate Bay even before the book was officially released!

And then there’s the thorny matter of academic course packs.  It used to be that educators would create anthologies consisting of photocopied book chapters and journal articles — all copyrighted materials — for their classes.  Usually the course packs would be created and sold by local copy shops.  Following the landmark 1991 Kinko’s decision, most of these shops sought permission to do so through the Copyright Clearance Center, which pays royalties to copyright holders.  But in an age of cheap, ubiquitous scanners, Adobe Acrobat, and password-protected course sites (usually hosted by academic libraries), the traditional course pack has become all but obsolete.  Today, educators assert the exception to the 1976 Copyright Act that stipulates the “fair use” of copyrighted materials for one-time classroom use.  Significantly, very few of these items are “born digital,” even if they may ultimately end up that way.

There’s an even broader argument to be made here, namely, that e-books arise precisely (although not simply) in response to publishers’ longstanding fears about the promiscuity of printed books and their content.  Way back in the 1930s, the publishing industry contracted with public relations doyen Edward L. Bernays to come up with a pejorative word for people who, by trading books with one another, supposedly deprived authors of their royalties.  (The term, “book sneak,” never really caught on.)  Then then there was the whole freak-out over photocopiers in the 1970s, which led to the creation of the Copyright Clearance Center and, shortly thereafter, to a host of lawsuits against copy shops.

There are many other examples like this that I could point to, but the question ultimately is this: given the mobility of printed books and their content, is it any surprise that book publishers would be interested in pursuing a technology — digitally rights-managed e-books — that would allow them to micromanage the whereabouts of book content?

So why haven’t e-books become even more popular than they already are?  The answer isn’t, “not enough printed book piracy.”  In fact, it’s exactly the opposite.

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Kindle, Reloaded

On Monday Amazon.com CEO Jeff Bezos unveiled version 2.0 of its popular e-reading device, Kindle, which the company will release to the public on February 24th. The price is $359.

As with most things Amazon, the reaction thus far has been mixed.  Some see Kindle 2 as a great leap forward for e-reading (mostly Bezos here), while others are nonplussed about its redesign and modest upgrades.

I haven’t had a chance to test drive the new Kindle myself.  Only a select few have been granted that privilege.  Still, as a Kindle 1.0 owner, I cannot help but be struck by several aspects of its younger sibling.

First, am I the only one who finds it odd that Amazon would release the next generation Kindle a scant 14 months or so after the release of G1?  I know the company is offering Kindle 1 owners priority dibs on Kindle 2.0s, but the short time between generations leaves something of a bad taste in my mouth.  As a Kindle 1 customer, I feel as though I’ve been treated as a means to an end — that is, of generating excitement over what now essentially amounts to a prototype.

Okay, enough with the kvetching.

Kindle 2’s redesign intrigues me.  Where Kindle 1 was modeled in size, dimension, and weight after a paperback book, Kindle 2 is about the thickness of a pencil.  It’s also much lighter as a result.  This was  a smart move, and not only because it makes Kindle 2 more portable.  It also makes it less “papercentric,” or less beholden to the idealized form of the bound printed volume.  This isn’t to say that Kindle 2 doesn’t still take many of its cues from the world of print, but at least its designers are beginning to show that they understand the specificity of the new medium.

I’m also intrigued by the legal implications of the K2’s text-to-speech feature.  The Author’s Guild is already making a stink about this new capability, claiming that it results in illegal, derivative works.  I’m not sure what to say about this beyond the obvious.  Lawsuits clearly lie ahead on the horizon, and unless they’re settled out of court, there will be a thorny matter for jurists to decide: can a machine, acting essentially on its own, produce a copyright-infringing derivative work?  Another way of asking the question would be: is it the unique provenance of human beings to infringe on another’s copyright?

The last feature I want to address is Whispersynch, which keeps all of your Kindle titles backed up on Amazon’s servers and allows you to synch them to as many Kindles as you own.  First things first: Kudos to Amazon for allowing content to migrate across devices.  (Now, if only they’d get rid of the DRM and allow readers to share content with one another….)  Here’s the potential downside of Whispernet, which is essentially the downside of cloud computing more generally. How much can we trust a private company to store our content?  Now, I’m reasonably confident in Amazon’s financial solvency right now, as evidenced by its recent profit despite the economic downturn.  But remember Gimbles?  Or B. Altman?  Or all those other department stores that used to rule the retail roost, but that no longer exist?  Nothing lasts forever, especially in such a competitive environment.  Consequently, I’d like to see Amazon explore additional — client-side — ways of backing up content when Kindle 3 comes around.

Probably in another year or so.


I’ve blogged at length about Kindle 1.0 on my other site, Differences & Repetitions. You can read the posts here, here, and here.

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